The number of ad-block users is expected to only go up in the coming years.Īdobe and PageFair found that ad-block users are typically younger, tech savvy, and are more likely to use ad blockers than any other age groups.Ĥ1% of all 18 and 29 year olds say they use ad blockers. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. Today, we all want a fast, ad-free web experience, with less tracking of personal information by unknown third parties.īased on the latest study by Adobe and PageFair, there are approximately 200 million monthly active users of ad-block software globally. And getting more and more attention by the marketing and media crowd. It’s easy to see why this trend is really taking off. So go get ’em! (I use 1Blocker and love it!)Īd blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion.Īnd it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. And it became the hottest topic in marketing back in September when Apple released their updated mobile Operating System for iPhones and iPads that allows mobile ad blockers.Īd blockers quickly rose to the top of the app charts all around the world. Ad blocking has been a super hot topic in marketing this past year.
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